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Drawing off several of Professor Hoff's past and current research studies, this talk will first describe the recent trends within the U.S. health system towards promoting enhanced consumer engagement among patients, including the adoption of retail approaches used in other industries, the use of big data to segment health care customers, and the embrace of disruptive innovations in sectors like primary care that emphasize transactional over relational elements.  After briefly describing some of these trends, which stand to profoundly transform how patients interact with system stakeholders like physicians, Professor Hoff will share some research findings that speak to how the doctor-patient relationship and health care quality may be impacted over time, in ways that will fundamentally transform how the system functions moving forward.

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