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Many factors influence the design of food labels, not least their role as advertisements. Nevertheless information designers have a key role to play in the design of food labels by improving their legibility and, more importantly, their usability. To do this they will need to work for the food industry but also with government bodies, consumer organisations and others seeking to improve food labelling design. They will also need to develop a clearer idea of what constitutes more usable food labelling. This can only be achieved through appropriate consumer testing and the publication of test methds and results. © 1995 John Benjamins Publishing Company.

Original publication




Journal article


Information Design Journal

Publication Date





25 - 35