Mays N., Pope C.
© 2020 John Wiley & Sons Ltd. This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book introduces the main qualitative methods that can be used to study health care, and to argue that qualitative research can be employed appropriately and fruitfully to answer complex questions confronting researchers. It describes qualitative research as an interpretative approach to data collection and analysis that is concerned with the meanings people attach to their experiences of the social world and how people make sense of that world. Qualitative research comprises both qualitative methods of data collection and qualitative methods of analysis; it gathers words and/or visual, descriptive forms of data and explicates these using text-based, interpretative analytical methods. The book also looks in more detail at the application of qualitative research alongside other approaches in mixed method, case study, and participatory styles of research.