Exploring the impact of public health messaging on lifestyle behaviours during the COVID-19 pandemic
Applications are open for entry in the 2021-22 academic year and will close at 12:00 midday on Friday 9th July.
If you have an idea for your own project, or would like to express your interest in applying for a DPhil in Primary Care, then please contact us.
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Potential graduate research projects 2021/2022
- Important information
- Organisation and delivery of primary care
- Feasibility of “fitness age” as a motivator for positive physical activity behaviour and improved health outcomes in UK primary care
- Progressing the role and evidence-base for ‘Exercise as Medicine’ in UK primary care settings
- The epidemiology of UTI and antibiotic resistant uropathogens
- Evaluating temporal patterns in diagnostic meta-analysis
- A framework for developing and implementing early phase economic modelling for diagnostic interventions
- Exploring the impact of public health messaging on lifestyle behaviours during the COVID-19 pandemic
- Using Big Data to understand the Health Impacts of Climate Change
- IMpact of missing data on decision making process interim analysis of platform trial DEciding analysis population (IMDE)
- Re-designing asthma management in primary care after the COVID-19 pandemic
- Managing Respiratory-Tract Infections (RTIs) in primary care post-pandemic
- Improving prevention and management of infections in areas with higher deprivation
- Implementing point-of-care testing to optimise antibiotic prescribing in primary care
- Accuracy and predictive value of thermometry
- Understanding and using women's experiences to improve health and care
- COVID-19: The long recovery
- Multi-cancer detection testing in primary care
- Real-time, real world evidence utilising the ORCHID general practice network and database
A number of lifestyle behaviours have been identified as potential risk factors for COVID-19 in public health messaging and the media; however, in some cases the evidence for this is sparse and inconclusive.
This DPhil aims to investigate how public health messaging, in its various forms, has impacted key lifestyle behaviours (diet, physical activity, smoking, alcohol use) during the coronavirus pandemic. The student will explore how risk of COVID-19 in relation to these health behaviours was portrayed in the media, how people felt about these communications and how it influenced their wellbeing and behaviours.
The first project will involve a systematic review of lifestyle behaviours and how these changed over the course of the pandemic.
The second project will be a content analysis of social media and press reports on how risk was communicated and how people responded to public health messaging on the relationship between lifestyle behaviours and COVID-19.
The third project will include a suite of qualitative studies exploring and contrasting the views and experiences of people who smoke tobacco and people living with obesity on themes such as risk management, stigmatisation and bias related to COVID-19.
Findings will be used to inform the development of strategies for future risk communication, which could be applied to situations outside of the current coronavirus pandemic.