Introduction to Focus Groups
This course introduces the principles and practice of how to run successful focus groups, using a combination of practical workshops, group discussions and formal lectures.
Focus groups are increasingly used in qualitative research as a method for exploring people’s experiences of specific topics. This one-day training course, delivered in Oxford, will help participants to develop skills in organising and facilitating focus groups, and in analysing focus group data. Practical exercises and small group work will be used throughout the course to develop competence in designing topic guides, moderating focus groups and analysing data.
This course is suitable for those with little or no understanding of running a focus group, as well as those wishing to review and broaden their existing skills. While it is aimed at the needs of health professionals, researchers, academics and postgraduate students, the skills developed here apply to many settings - so everyone is welcome, regardless of their research or professional background.
The course will include:
- an overview of focus groups as a qualitative research method,
- key stages in organising and conducting focus groups,
- approaches to analysing focus group data.
Feedback sessions will help improve understanding and provide opportunities for participants to relate the course to their own research projects.
By the end of the course participants will have developed knowledge and skills to:
- discuss the use of focus groups as a qualitative research method,
- identify the key stages in organising and conducting focus groups,
- explain the role of the moderator in facilitating focus groups,
- design a topic guide,
- moderate a focus group,
- analyse focus group data.
Course fee: £405
Duration: 1 day
Total places: 20
Venue: Wolfson College, Oxford
“I go on a lot of training courses. This was one of the best I have been to! So rarely do you get practical experience whilst training. Excellently structured and facilitated course.”
- Attendee, 2016
About the venue:
Founded in 1965 and located on the banks of the River Cherwell, Wolfson College is Oxford University's most international and interdisciplinary graduate college.
The course is run by the Health Experiences Research Group (HERG), based in the Nuffield Department of Primary Care Health Sciences, University of Oxford. HERG has been running successful qualitative research methods courses for over ten years drawing on the wide range of expertise within the group which includes the disciplinary areas of medical sociology, anthropology and public policy.
The Research Group conducts qualitative research focusing on the personal experiences of health conditions. Many of the research findings, together with supporting video, audio and text extracts from the qualitative interviews, are published at www.healthtalk.org. This unique Oxford database of over 2000 qualitative interviews provides interesting, informative and contemporary teaching materials to support the course content.