Brian Cook
Senior Researcher - Health Behaviours
Dr. Brian Cook is a Senior Researcher at the University of Oxford. He leads the Health Behaviours work package of the Livestock, Environment and People (LEAP) project that will test a variety of food environment interventions to reduce demand for animal-sourced foods. The team will work with retail partners to test “nudge” strategies to support people in making healthy and sustainable food purchasing choices. The research is strongly interdisciplinary, drawing on insights from colleagues in environmental sciences, geography, health and other disciplines.
Brian obtained his PhD (1998) in Linguistics from the University of Toronto. Before joining the University of Oxford he was a Senior Health Research Specialist for the Toronto Public Health department where he helped establish the Toronto Food Strategy. His career has focussed on urban food system research in a public health context, leading multi-disciplinary projects to improve access to healthy and affordable food.
Recent publications
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Estimating the effect of moving meat-free products to the meat aisle on sales of meat and meat-free products: A non-randomised controlled intervention study in a large UK supermarket chain.
Journal article
Piernas C. et al, (2021), PLoS Med, 18