I am a postdoctoral health behaviours researcher working on the Livestock, Environment and People (LEAP) project. LEAP is a 5-year Wellcome Trust-funded project coordinated by the Oxford Martin School Future of Food Programme and the Nuffield Department of Primary Care Health Sciences (NDPCHS).
The primary aim of my work is to help people reduce the amount of meat in their diet, for the benefit of their health and the natural environment. By developing and testing a series of behavioural interventions, my team identified ways to support individuals to make more sustainable food choices. These interventions have been conducted online and in retail food settings (supermarkets, cafeterias).
My primary interest to date has been exploring the effectiveness of different environmental sustainability labels (ecolabels). This first involved exploring the literature to date of studies that have tested ecolabel designs by conducting large systematic literature reviews. Using insights from reviews, I managed three large randomised controlled trials testing the effectiveness of specific label designs on a virtual supermarket shopping platform. Most recently, I launched a field trial with a global catering company to test whether our ecolabel design (found most effective on the virtual supermarket) is effective in a real-world setting at helping customers make more environmentally friendly food purchases.
Prior to joining the NDPCHS in Oxford, I completed a PhD in Experimental Psychology at the University of Bristol (UK) and a BSc in Psychology at the University of Miami (USA).
Associations between number of siblings, birth order, eating rate and adiposity in children and adults
Potter C. et al, (2021), Clinical Obesity
The Effects of Environmental Sustainability Labels on Selection, Purchase, and Consumption of Food and Drink Products: A Systematic Review
Potter C. et al, (2021), Environment and Behavior
Breaking the fast: Meal patterns and beliefs about healthy eating style are associated with adherence to intermittent fasting diets
POTTER C. et al, (2018), Appetite, 133, 32 - 39
Parental beliefs about portion size, not children's own beliefs, predict child BMI
(2018), Pediatric Obesity
Individual variability in preference for energy-dense foods fails to predict child BMI percentile
(2017), Physiology and Behavior