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Jennifer Hollowell


Associate professor & Senior Researcher - Health Behaviours

Dr Jennifer Hollowell joined the Health Behaviours team as a senior researcher in February 2019 to work on the Health Behaviours work package of the Livestock, Environment and People (LEAP) project. She is involved in the design and evaluation of interventions to reduce demand for animal-sourced foods.

Jennifer has a PhD in Epidemiology/Health Services Research (St George’s Hospital Medical School, University of London), a first degree in mathematics (University of Oxford), and training in statistics, qualitative research methods and health economic evaluation.

She previously worked in the National Perinatal Epidemiology Unit (NPEU) in Oxford where her research interests included maternal health/intrapartum care and social and ethnic inequalities in infant mortality and other birth outcomes. She was lead researcher for the Birthplace in England national prospective cohort study which evaluated the safety of planned birth at home or in a midwifery unit, compared with planned birth in an obstetric unit. This landmark study of nearly 80,000 births has informed major changes to clinical guidelines for planned place of birth for women at low risk of complications. She continues to collaborate with the NPEU on research exploring women’s birthplace preferences and how women make decisions about where to give birth and also on research into ethnic disparities in infant outcomes and preterm birth.

In addition to academic research, Jennifer has worked as a senior researcher for a global health NGO that runs mass media health-related behaviour change campaigns, primarily in sub-Saharan Africa. She has also worked as an epidemiologist and health economist in the pharmaceutical industry and was Research Manager for the General Practice Research Database (GPRD, now CPRD) at the Office for National Statistics.