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Tim Muntinga


DPhil (PhD) Candidate

Digital Health(care) / E-Commerce / Digital Strategy


I regularly teach groups of 3-45 on internet research methods, user experience (UX) research and usability testing, digital health, e-commerce, and health care ICT. (Previous) venues include:

  • London School of Hygiene and Tropical Medicine (Medicine quality, London)
  • Ettore Majorana Foundation and Centre for Scientific Culture (Medication errors, Italy)
  • University of Oxford (Usability Testing, Teaching Evidence-based Medicine)
  • Boston University (Medicine Quality & Public Health, USA)


  • Principal Investigator (PI) on NIHR SPCR grant
  • Engineering and Physical Sciences Research Council (EPSRC)
  • The Victoria Foundation
  • Haak Bastiaanse-Kuneman Stichting
  • Fundatie van de Vrijvrouwe van Renswoude

research summary

My DPhil (Ph.D.), focussing on digital (consumer/patient) behaviour, partially explores medicine in search results using principles from Evidence Based Medicine, Consumer Psychology, Clinical Pharmacology, Human-Computer Interaction and Information Retrieval. 

I am supervised by Prof. Carl Heneghan, Dr. Jeffrey Aronson and Prof. Richard Hobbs. I am partially funded by the EPSRC.

In healthcare areas I am interested in digital health, digital medicine, patient safety, and medicine quality, especially in combination with artificial intelligence and machine learning. 


Before coming to PHC, I completed my MSc in Social Science of the Internet at the Oxford Internet Institute. My MSc thesis won the 2014 OII MSc Thesis Prize.

I have 13+ years experience with search engines and human-computer interaction design (UX and UI). I have consulted numerous (multinational) businesses, since the age of 13, on search engine optimization (SEO), advertising (SEA), human-computer interaction, digital marketing, digital experiments, and digital strategy.

Recent publications

More publications