Effects of interpretive front-of-pack nutrition labels on food purchases: Protocol for the Starlight randomised controlled trial
Volkova E., Neal B., Rayner M., Swinburn B., Eyles H., Jiang Y., Michie J., Ni Mhurchu C.
Background: Interpretive front-of-pack nutrition labels are better understood than non-interpretive labels. However, robust evidence on the effects of such labels on consumer food purchases in the real-world is lacking. Our aim is to assess the effects of two interpretive front-of-pack nutrition labels, compared with a non-interpretive label, on the healthiness of consumer food purchases.