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National no smoking day, held this year on the 13 March, is a day dedicated to spreading awareness of the destructive impacts of smoking, inspiring individuals to give up smoking and promoting healthy ways of life and a smoke-free environment. To mark the day, Nuffield Department of Primary Care Health Sciences researchers Dr Jonathan Livingstone-Banks and Dr Nicola Lindson, discuss ongoing research into the impact of e-cigarette flavours and the international policy implications of the findings.