Social science evidence for outbreak and pandemic response: Rapid research and analytics for public health emergencies

Infectious disease outbreaks are social events as much as biomedical ones. They arise and evolve in complex, unpredictable ways that are influenced by interactions within and across human, animal, and environmental ecosystems. Data and evidence from the social sciences bring visibility to the ways in which these dynamics shape outbreak trajectories, and draw attention to social, behavioral, historic, political, economic, and ecological dimensions of public health emergencies. When integrated with biomedical approaches, this evidence contributes to a rich, holistic understanding of disease transmission, prevention, and control. In the acute phase of an emergency, evidence needs to be rapidly produced, provide credible and robust findings, and be relevant to policy and response decisions that have a direct bearing on the trajectory of the outbreak. This chapter takes readers through some key considerations and points of practice for rapidly producing evidence related to social and behavioral dynamics in health emergencies. This chapter also highlights some common challenges and suggests how to overcome them.