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As part of the preparation for a trial of an intervention to increase fruit and vegetable intake, a pack containing a fridge chart and associated materials has been developed. The development was overseen by the researchers who conducted a series of focus groups in which different stages of the design were pre-tested. The materials were redesigned in close collaboration with nutritionists and designers. This paper reports the development of the pack, from initial testing of a chart produced by a US company, to the final version. The companion paper (in this issue) reports on the controlled pilot evaluation of the packs in two primary schools in Lothian.

Original publication




Journal article


Health Education Journal

Publication Date





97 - 104