Behavioural medicine is the integration of biological, psychological and sociological knowledge to prevent and treat disease and to aid rehabilitation. The aim is to look at changing people’s behaviour and the culture to either prevent or treat serious disease.
Health behaviour research in the Nuffield Department of Primary Care Health Sciences focuses on weight management and smoking cessation.
The group also look at how different interventions introduced to smokers by their GPs can help them to stop smoking, such as cutting down on cigarette consumption, using nicotine replacement therapy, financial incentives, and smoking during pregnancy.
Researchers in the Cochrane Tobacco Addiction Group (2015 Impact Factor 17.130) produce systematic reviews and meta-analyses of the interventions to prevent and treat tobacco addiction - these types of studies are seen as "gold standard" reviews, and are often used to inform new healthcare policies.