William's research focusses on the intersection between public health and policy. He is looking at using mobile technology to implement, evaluate and model obesity interventions in primary care.
He also has a strong interest in industrial policy and has consulted for the UK Government's Department of Health and the Department of Business. Together with the UK's Life Science Industrial Champion, Prof. Sir John Bell, he wrote the UK's Life Science Industrial Policy.
In his spare time, he has been a keen rower and has rowed for both Oxford and Cambridge blue boats - he was in Oxford’s winning boat in 2017. He has also won numerous gold medals for Great Britain, at the World University Rowing Championships.