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Aim

Infographics are graphic visual representations of information that can show information quickly and clearly. We are developing a series of evidenced-based infographics (EBIs) on antibiotic use for common infections in children (e.g. cough, sore throat). Together with parents and graphic designers we want to test how well EBIs work at improving parents’ understanding of antibiotic use and antibiotic resistance. 

WHY THIS IS IMPORTANT

Antibiotics are important medicines to treat certain infections caused by bacteria. Deciding who will benefit from antibiotics is not always easy.

Antibiotics are important medicines to treat certain infections caused by bacteria. Deciding who will benefit from antibiotics is not always easy. Preschool children are at risk of receiving unnecessary antibiotics because many childhood infections are caused by viruses, not bacteria, and would have got better without antibiotics. Taking antibiotics can cause bacteria to change so that they can no longer be killed by antibiotics. These bacteria become “antibiotic resistant”. These resistant infections are more difficult to treat, making people more unwell for longer. Unfortunately, antibiotic awareness campaigns in the UK have not been as effective to reduce antibiotic use in the community.

METHODS

Series of parent/carer focus group interviews and survey.

Benefits to the patients and nhs

This study will help test new ways to help boost awareness and understanding of antibiotic use and resistance for parents and their families. The findings of this study will help improve future antibiotic awareness campaigns aimed at parents of young children with the purpose of reducing unnecessary antibiotic use and the impact of antibiotic resistance.