THRIVING:new project

The SHIFT project will work with partners from UK policy teams in local and national government, the food industry and the public to design and evaluate interventions aimed at reducing the environmental impact of diets. We will focus on increasing consumption of cereals, fruit and vegetables, and reducing consumption of meat and dairy products to promote healthy, sustainable diets.

Background

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What are we doing

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How were patient and the public involved

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E.G. Building on award-winning public engagement expertise developed in the LEAP project, we are planning two major public engagement events. One of these events will take place in a major UK museum, and the other will be in a public space where we bring the findings of the SHIFT project direct to the public. Both events are aimed at promoting discussion and feedback from the public.

What are the main aims of this project?

- Increasing the uptake of healthy, sustainable diets through successful interventions evaluated in real-life settings
- Helping policymakers design policies that reduce meat consumption and support increased plant-based diets