Wearables, Health and Wellness

Supervisor: Professor John Powell

Background: This research proposes to study consumer use of wearable devices, such as the Apple Watch, the Oura ring, Fitbits and others, in relation to health. The focus is likely to be on their use to capture and generate wellness-related metrics such as activity rings, heart rate data, and wellness scores, but there can be some flexibility in terms of the exact research undertaken. For example, we may aim to understand how individuals engage with these features, the extent to which they influence health behaviours, and the perceived value of wellness insights provided by wearables. Methods likely to include literature review, observations, interviews, and usage data analysis, but again this may develop or change depending on the successful candidate and the narrowing of the research question. Outcomes of the research may examine patterns of adoption, motivational drivers, and barriers to sustained use. Insights can inform both academic understanding of digital health behaviour and practical guidance for technology developers, healthcare providers, and policymakers seeking to leverage wearables for improved health and well-being.

Funding

Fees at Home level for 3 years, Overseas applicants welcome to apply but they will need to cover difference in fees. With an annual stipend of at least £23,000. 

Applications

Applications must be received by 12 noon (UK time) Friday 15 May 2026.