Cookies on this website

We use cookies to ensure that we give you the best experience on our website. If you click 'Accept all cookies' we'll assume that you are happy to receive all cookies and you won't see this message again. If you click 'Reject all non-essential cookies' only necessary cookies providing core functionality such as security, network management, and accessibility will be enabled. Click 'Find out more' for information on how to change your cookie settings.

nav persuad.jpg

I combine principles of human decision making from Neuroscience with Epidemiology to improve health care and health. Medical knowledge must be rigorously generated and processed properly by healthcare professionals and patients in order to improve health outcomes. My research is applicable to health related decisions made by both patients and clinicians in a variety of settings and especially in primary care. The ultimate goal is to help people make better health related decisions.