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This two-day course, delivered face-to-face in Oxford, introduces the principles and practice of qualitative interview data analysis, with particular emphasis on thematic analysis techniques. The course also provides an overview of other qualitative analysis approaches and techniques. It aims to support those who are planning to undertake or manage qualitative research using in-depth or semi-structured interviews or those who have already collected qualitative interview data which they are unsure how to analyse.

While it is aimed at the needs of health professionals, researchers, academics and postgraduate students, the skills developed here apply to many settings  - so everyone is welcome, regardless of their research or professional background.


The course will include:

  • sessions focusing on the principles of qualitative data analysis with particular emphasis on thematic analysis,
  • demonstrations, practical exercises and small group work to develop participants’ skills in coding and categorising interview data and in interpreting and conceptualising data through the OSOP (one sheet of paper) technique,
  • feedback sessions to help improve understanding,
  • a brief overview of other analysis approaches and techniques.


By the end of the course participants will

  • have an understanding of the principles of qualitative interview data analysis with particular emphasis on thematic analysis,
  • understand the key stages in the analytical process,
  • have gained practical experience of coding, categorising and conceptualising qualitative interview data using a thematic analysis approach
  • be aware of other approaches to qualitative data analysis.